If you thought the subprime mess was bad, wait until you see what’s coming!

The subprime wave was just a ripple compared to the wave of defaults that are just around the corner.

Are you positioned correctly to take advantage of this? If you have the ability to do loan modifications and short sales, you’re positioned to help a lot of people and make a lot of money in the process.

Watch CBS Videos Online

Wow, huh!

Talk to you soon.

Marty Schulting
TFT/ALM Co-Founder

There are a few very common questions I get asked, and one of them is… “Marty, where do I start?” This question is asked for very good reason. There are SO MANY PLACES you can start and SO MANY WAYS to market! So where should you start?

Let’s break it down this way.

Here are the possible marketing methods:

Direct Mail (both to pre-foreclsoure list and to a pre-NOD list)
Bandit Signs
Realtor referrals
Word of mouth
Newspaper
Craigslist
Internet
Voice Broadcast
Door Knocking
etc…

So which one should you start with?

Well, let me answer this with a specific example. The latest person to ask me this marketing question was a real estate agent from Georgia. He is tight on money and for the past 6 years has been the top selling agent in his brokerage. The market has turned, and for the past 6 months, he has had a hard time selling… so what should he do?

Here is what I would do if I were him.

1. If I were him, I would contact all the agents I know. I would start in my own brokerage and find out who has expired listings, who has listings that are priced too high and probably won’t sell. Let everybody know that if somebody comes in the door (or calls) and the brokerage thinks they can’t help the homeowner, to send that person over to me. There is a VERY GOOD CHANCE that there is enough business just within the office, that I could get off to an awesome start! In fact, there might be enough business just within the office to keep me more busy than I even want to be. And here’s the best part… THE MARKETING IS FREE!!!!

2. Go to brokerages and agents outside my brokerage. Tapping into just one or two other brokerages will explode the business. Be careful, because if done correctly, you will have more business than you can handle.

Ok, so how do you structure it? That depends. Are you working the business as an agent or as an investor? If it’s as an agent, just see if you can get the listings. If the other agents consider the deals dead, then they’ll probably be more than happy just to hand them to you. Now you can call the lead and see if:

a. They want to keep their house but can’t afford the payments (LOAN MOD!!!)
b. They want to sell but owe too much (SHORT SALE!!!)

See where I’m going with this?

Ok, so what if you’re not an agent? Well, the ideas above should be exciting you, because if you’re an investor, you can use the exact same techniques. Start with agents you already have rapport with. Work some deals with them and get some testimonials, and then start working with other brokerages.

This is a much overlooked marketing method… give it a try and let me know how it works for you!

To your success!

Marty Schulting
Top Foreclosure Training
Accelerated Loan Mods
Co-Founder and Coach

Let’s briefly go over a few things you need to know about door knocking. I’m writing this brief Blog post because I want the information to get out to all of you as quickly as possible.

A few years ago, I wrote a complete course on door knocking for pre-foreclosure leads. I’m in the process of revising that course and adding a loan mod specific section to it. The course is not ready yet, but this information is so critical, that I’m going to summarize some of it right here for you.

1. You need a good opening line. Try this:

knock on the door… when homeowner comes to door…

“Hello, my name is Marty, and I’m with Accelerated Loan Mods. We help people who need help with their mortgage. We offer a variety of solutions for homeowners, including a loan modification program which typically results in lower payments, lower interest rates, and a 30 year fixed rate mortgage. This is not a refiniance, so credit scores do not play a role. Our evaluation is free of charge. Tell me a little about your situation and what we can do to help you.”

Of course, you can make that opening line a little shorter if you like, just make sure you answer the following questions to the homeowner who answers the door…
a. who you are
b. why you’re there
c. what you can do for the homeowner
d. what it costs

2. Knock only on the doors of people who are on your list. Where do you get your list? Go to www.acceleratedloanmods.com and click on the training link at the top right of the page. That link will take you to a training page where you will be able to order marketing materials (marketing materials link). That’s where you order your list.

Can you just canvas door knock? (knock on EVERY door?). Sure you can, your door knocking will be a little less effective, but you can do it.

3. Leave Behinds. We are in the process of getting you a door hanger. It will be ready in a few weeks. That will be available in the marketing section also.

Those are the highlights that will get you going.

Oh, one more thing. Don’t expect to walk away with loan mods. Sometimes the follow up calls will get you the deals… so be certain to get a phone number from the homeowner!!!!!

And remember to treat everybody like they’re your brother, sister, mother, or father.

Now go get some deals!!!!

To your HUGE success!!!

Marty Schulting
Accelerated Loan Mods
www.AcceleratedLoanMods.com

I remember many years ago when I spent hours of time trying to figure out how to generate my own “Yellow Letter.” I was sending direct mail to a pre-foreclosure list trying to generate leads for short sales, and I heard that this particular “Yellow letter” works well. It was frustrating trying to figure it out on my own. Do I hand write each of these letters one at a time? What, are you kidding? That’s crazy! Do I go find a yellow tablet and somehow tear out all the pages and run it through the copier one at a time? Again, sounds a little crazy. The “Yellow Letter” is not necessarily yellow. Sure, it can be, and maybe it’s a good idea in your area. Mine isn’t yellow (it’s white) and it generates me a load of leads. Check out the 6 minute video, and I’ll show you how I do my “Yellow Letter.”

By the way, I’ve used this letter for both loan mods and short sales. It works well for both in my area. Give it a try in yours and see what you think.

To your success!

Marty Schulting
Top Foreclosure Training
Accelerated Loan Mods
Co-Founder and Coach

So, here I am in Minnesota. I left Raleigh a few days ago, and it was 70 degrees. We land in Minnesota to snow and some serious cold! Tonight it will get down to 9 degrees BELOW ZERO! Can somebody tell me again why I’m here?

So my pregnant wife and two kids went to bed at 9pm. I headed off to Caribou Coffee to work on…

LOAN MODIFICATION TRAINING for Monday!

Wow, for those of you who have signed up, get ready for an AWESOME 2009! You’re going to see on Monday that not only are Loan Mods the biggest thing to hit real estate in over a century, but we have put together a system that will compensate you in many ways! Yes, you can get compensated for MORE than just referring a loan mod to the attorney group.

You’re going to see exactly HOW to submit a loan mod.

You’re also going to see why Loan mods are legal for EVERY profession.

Legal for Agents
Legal for Loan officers
Legal for Investors
Legal in Florida
Legal in California

Folks, this is so huge, I can’t even begin to tell you!

David and I have spent MONTHS putting this system together for you, and on Monday you will see what I’m talking about.

I have NEVER been so excited about anyting in real estate. In fact, I haven’t been this excited since I flew the F-15C for the very first time.

Get ready to be blown away!

See you on Monday night’s training!

Oh, and please send your questions to: Questions@TopForeclosureTraining.com. I’ll be sure to compile the list and get everything answered for you so you can kick off 2009 in the right way.

Take care everybody! Have a great holiday season!

Marty Schulting
TFT Co-Founder and Coach
Accelerated Loan Mods Co-Founder