Short Sale Homeowners Are People Too!

by David Corbaley on January 27, 2010

Note: Reading this post will dramatically increase your success ratio!

I wanted to add a note about dealing with homeowners of property that may be in the short sale process.

In the hundreds of deals I’ve done over the past several years, I’ve come to realize a very important thing:

Homeowners in foreclosure are people too! As a matter of fact, they’re people that need guidance, support and encouragement. Can you imagine – I mean, really, take a moment and think of what it would be like, knowing that you’re most likely going to lose your home. Your family is counting on you, and you have failed. This is what they think.

The number one thing you can do, is show that you care. Let me say that again; The NUMBER ONE thing you can do, is show that YOU CARE.

These people are going through one of the most difficult and depressing times in their life. If you can step up to the plate, give them your promise that you’ll do your very best to make a bad situation better, they will trust you. Especially if you walk your talk.

I’ve been able to gain business from homeowners over and over, AFTER they had already talked with other people that offered solutions. Why? Because I was genuine. Because I lent an ear, and listened to their pain, and showed compassion. See, I’ve been through it. I’ve been foreclosed on. I’ve lived in my truck. I KNOW what they feel. Do you have to experience this to be compassionate? No Way!

Short sale investing, or performing duties as a real estate agent doing short sales require just this one simple, real method to absolutely dominate your market (after you’ve conquered the marketing beast, of course). If you have leads coming in, this is the true way to convert those leads into short sale business.

Show that you care, and you will be rewarded with two things; the trust and business of your client, and the feeling of knowing you truly did your best to help someone in need.

You’re welcome to download a free short sale ebook with more information.

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Sincerely,

David Corbaley

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