I remember many years ago when I spent hours of time trying to figure out how to generate my own “Yellow Letter.” I was sending direct mail to a pre-foreclosure list trying to generate leads for short sales, and I heard that this particular “Yellow letter” works well. It was frustrating trying to figure it out on my own. Do I hand write each of these letters one at a time? What, are you kidding? That’s crazy! Do I go find a yellow tablet and somehow tear out all the pages and run it through the copier one at a time? Again, sounds a little crazy. The “Yellow Letter” is not necessarily yellow. Sure, it can be, and maybe it’s a good idea in your area. Mine isn’t yellow (it’s white) and it generates me a load of leads. Check out the 6 minute video, and I’ll show you how I do my “Yellow Letter.”
By the way, I’ve used this letter for both loan mods and short sales. It works well for both in my area. Give it a try in yours and see what you think.
To your success!
Marty Schulting
Top Foreclosure Training
Accelerated Loan Mods
Co-Founder and Coach
